A winning image is everything

Hendrick Motorsports takes pride in tradition, a positive image, and identifiable brand. That’s why they choose us for uniforms and facility services. We’re a proud partner of NASCAR driver Chase Elliott and the No. 9 Hendrick Motorsports Team.

UniFirst Racing and Chase Elliott

UniFirst is a primary sponsor of NASCAR’s five-time Most Popular Driver and 2020 Cup Series champion Chase Elliott© and the Hendrick Motorsports© No. 9 race team. UniFirst is also the official workwear provider for Hendrick Motorsports and sister company Hendrick Automotive Group, the largest privately held automotive retail organization in the United States. The 2023 NASCAR season marks the seventh year of UniFirst’s multi-year partnership with Hendrick Motorsports, and it’s the third year that the company will serve as a sponsor of Elliott and the No. 9 team. During the first two years with Chase, he piloted the UniFirst Chevy to five top-10 results and three top-five finishes, including a high-profile win (and a $1 million grand prize) at the midseason All-Star race in 2020. Chase capped off that season winning NASCAR’s Cup Series Championship, and he returned to the Championship 4 during the 2021 campaign. Chase also finished each of the past five seasons as NASCAR’s Most Popular Driver (as voted by NASCAR fans).