A winning image is everything

Hendrick Motorsports takes pride in tradition, a positive image, and identifiable brand. That’s why they choose us for uniforms and facility services. We’re a proud partner of NASCAR driver Chase Elliott and the No. 9 Hendrick Motorsports Team.

UniFirst Racing and Chase Elliott

UniFirst is a primary sponsor of NASCAR’s six-time Most Popular Driver and 2020 Cup Series champion Chase Elliott© and the Hendrick Motorsports© No. 9 race team. UniFirst is also the official workwear provider for Hendrick Motorsports and sister company Hendrick Automotive Group, the largest privately held automotive retail organization in the United States.


The 2024 NASCAR season marks the eighth year of UniFirst’s multi-year partnership with Hendrick Motorsports, and its fifth year that the company is serving as a sponsor of Elliott and the No. 9 team. In 2020, Elliott drove the UniFirst Chevy to the All-Star Race victory and $1 million prize at Bristol Motor Speedway. That same year, he won his first NASCAR Cup Series championship after winning the season finale event at Phoenix Raceway. He followed that up with an appearance in the Championship 4 in his 2021 campaign. Elliott and the No. 9 team captured the regular season championship in 2022 and gave it a valiant effort in the Cup Series Playoffs, advancing to the Championship 4 for the third consecutive year. In 2023, Elliott earned his sixth consecutive NASCAR Most Popular Driver Award (as voted by the fans).