WILMINGTON, Mass. (October 2016) – UniFirst and 11-time NASCAR Sprint Cup Series champions Hendrick Motorsports have reached an eight-year agreement that will make the workwear and textile service company a primary sponsor of the No. 5 Chevrolet SS driven by Kasey Kahne. The contract runs through the year 2023.
As the new official workwear provider of Hendrick Motorsports, UniFirst will be a two-race primary sponsor in both 2016 and 2017, with the relationship increasing to three primary races annually from 2018-2023. In addition, UniFirst will be a full-season associate sponsor of the No. 5 team.
UniFirst will make its Sprint Cup Series primary sponsorship debut later this season with back-to-back races Oct. 23 at Talladega Superspeedway and Oct. 30 at Martinsville Speedway.
“UniFirst is excited to be a primary sponsor of Kasey and Hendrick Motorsports,” said Adam Soreff, director of marketing and communications for UniFirst. “This partnership is a great opportunity for our company because Hendrick Motorsports is one of the premier — and most highly respected — teams in professional auto racing. UniFirst’s broad customer base, which includes 300,000 business locations across North America, employs thousands of enthusiastic NASCAR fans, so this relationship is a natural fit. We’re extremely proud to have the UniFirst brand represented in such a dynamic atmosphere.”
UniFirst is one of North America’s largest workwear and textile service companies, providing managed uniform, protective clothing, custom corporate image apparel, and ancillary facility services programs to businesses in virtually all industries. As part of the new relationship, UniFirst will supply work clothing and uniforms to Hendrick Motorsports and sister company Hendrick Automotive Group, which is the largest privately held retail automotive organization in the United States.
“When a sponsor feels strongly enough to commit for eight years, it sends a clear message,” said Rick Hendrick, owner of Hendrick Motorsports. “There’s tremendous excitement about the opportunities our team and our sport present for UniFirst. They have a reputation for world-class service, the highest quality products and services, and having incredible people. We share a similar mindset and culture, and we’re looking forward to working together across our entire organization.”
Since joining Hendrick Motorsports in 2012, Kahne, 36, has earned three Chase for the NASCAR Sprint Cup berths and five race wins with the No. 5 team. The Enumclaw, Washington, native has 17 career victories, 27 pole positions and 166 top-10 finishes in NASCAR’s top division.
“UniFirst will be a great addition to our partners at Hendrick Motorsports,” Kahne said. “They’re a reliable company that we’ve worked with at Kasey Kahne Racing for a long time, so I was happy to hear they were coming on board. I’m looking forward to having them as part of the No. 5 team and working with them in the years to come.”
Headquartered in Wilmington, Massachusetts, UniFirst Corporation (NYSE: UNF) is a North American leader in the supply and servicing of uniform and workwear programs, as well as the delivery of facility service programs. Together with its subsidiaries, the company also provides first aid and safety products, and manages specialized garment programs for the cleanroom and nuclear industries. UniFirst manufactures its own branded workwear, protective clothing, and floorcare products, and with 250 service locations, 300,000 customer locations, and 14,000 employee Team Partners, the company outfits nearly 2 million workers each business day. For more information, contact UniFirst at 888-365-1591 or visit UniFirst.com.
Founded by Rick Hendrick in 1984, Hendrick Motorsports has earned more than 200 race victories and a record 11 car owner championships in NASCAR’s premier division, the Sprint Cup Series. The organization fields four full-time Chevrolet teams on the Sprint Cup circuit with drivers Kasey Kahne, Chase Elliott, Jimmie Johnson and Dale Earnhardt Jr. Headquartered in Concord, North Carolina, Hendrick Motorsports employs more than 600 people. For more information, please visit HendrickMotorsports.com or interact on Twitter, Facebook and Instagram.
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